How do you track when learners Open or Click in a phishing email?

How do you track if someone "Opens" an email?


We track email opens by including a tiny invisible image in every email we send. When the learner’s email client loads that image, we know the email was opened.

Note: If the learner’s email client blocks images or doesn’t load them automatically, we won’t see the open, but rather an "Assumed Open".


What does "Assumed Open" mean?


This “Assumed Open" means the learner likely opened the mail, but the system could not track the open due to images being disabled or viewed in a preview page.


What counts as a click?


A “Click” means the learner actively clicked a link in the phishing simulation email. Previewing or opening the email without clicking won’t count as a click.


Why are some open or click numbers higher than expected?


Seeing an unusually high or 100% click rate in your phishing campaigns? It’s likely due to false positives. This often happens when links are "clicked" by bots, scanners, or automated systems ( like spam filters or antivirus software) rather than actual users. 

Need help fixing false positives? Visit our Getting 100 % Click Rate on Phishing Tests ( False Positives) guide.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us