Distributors' Guide: How to Create a Reseller Partner Company

This guide walks you through the steps to create and onboard a Sub-Partner (MSP) Company onto the Security Awareness Training platform. Whether you’re adding one or multiple partners, this process takes just a few minutes.


Watch our Video Tutorial:

How to Create a Sub-Partner (MSP) Company:


Step 1. Create the Company


  1. Sign in to your Distributor Admin dashboard
  2. Navigate to your Company section
  3. Click on the Actions button (top-right)
  4. Select Create Company from the drop-down menu.
  5. Select Partner as the company type
  6. Fill in the following details:
  • Company Name
  • Size
  • Industry
  • Country
  • Default Language (select)

Partner Level Localisation


You can set a default language for your Partner account in the Edit Company section. This language setting applies across all customer companies linked to your Partner account. Non-localised content will appear in English (GB).

Need for info? Visit our Localisation Guide.

Step 2. Licences


Licence Types


NFR Licences: Partners get 10 free internal-use licences for demos, testing, or training (no expiry).

Need more seats for your Partner? Visit our How to order Premium licences guide.

Premium Licences: Full access to the platform for 12 months from the date of assignment - includes unlimited training and phishing campaigns.

Step 3. Appoint an Admin Manager


Choose who will be the main Admin Manager.


Choose one of the following options:


Internal Manager

  • Enter the manager’s name and email address
  • They’ll receive a Partner Welcome Email with setup instructions and a link to create their login credentials

External Manager


  • Select a user from your organisation (Distributor) to act as the Admin Manager for the Partner
  • Ideal if you plan to manage the Partner as part of a fully managed service

*Once completed, click Save.


The new Partner Company will now appear under the Partners section in your Distributor multi-tenant view.

Distributors can appoint themselves as an External Manager within a Partner company.

Need help? Visit our Partners' Guide: How to add Managers guide.


Onboarding your Partner


Once the Partner account is created, the Admin Manager will receive a Partner Welcome Email to set up their login credentials.


These handy guides will help them get started quickly:


Need more info? Encourage your Partner to dive into our MSP Partners' Guides in the Support Centre for best practices on how best to manage the platform and their customers.


Partner Portal


Also found under Resources - includes:


  • Sales decks, brochures, battlecards
  • Legal documents (ToS, privacy)
  • Campaign assets & tender packs
  • Demo Video – a great walkthrough for onboarding & sales

📌 Password required - reach out if you need it.


If you ever get stuck or need tailored help, just pop us a message via the chatbot or email support - we’ve got your back!🫱🏼‍🫲🏼

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